Product Overview

Developed by SinoTech Group, SinoBuzz is a leading online reputation management platform primarily designed for Digital Agencies & PR Firms. SinoBuzz is a powerful tool for monitoring and analyzing overall online brand awareness and sentiment. It also provides insights into customer retention and loyalty through analysis of customer comments towards brands, products, services and sponsored events.

By using sophisticated techniques such as keyword customization, web analytics and data mining, SinoBuzz enables the effective monitoring and evaluation of news portals, community forums, blogs, BBS’s, Social Networking Sites and other social media contents. SinoBuzz also provides detailed reputation reports and public relations alert services.

Unlike other media monitoring tools, SinoBuzz not only monitors, but also provides useful indicators that Marketers can use in the decision making process. SinoBuzz helps brand managers to analyze the customer’s voice as it expresses opinions and preferences related to the company brand, products, and services. In the event of a brand crisis, SinoBuzz provides automatic alerts to help brand managers make timely decisions in devising an effective strategy for remedy.

SinoBuzz can provide

• On-line branding analytics - analyze the positive and negative sentiment related to products and brands
• expressed online by customers and other key stakeholders
• Brand competitor analytics -On-line reputation analysis and comparison between competitors.
• Social media marketing analytics - Analyze both positive and negative customer sentiment expressed in social media related to brands, products and services.
• Social media analytics Analyze customer/audience behavior, interaction and trends on leading SNS and other social media sites
• Social marketing consulting services Provide social marketing strategy and solutions to inform decision making and campaign implementation for advertisers, ad agencies, and PR firms.

SinoBuzz Key Features

• Ability to add keywords you wish to monitor
• Monitor blogs, news portals, BBS, search, and any web page
• Manual or automatic assigning of keyword values
• Define relative importance of specific keywords based on where they appear (e.g. in a blog, news, or search, etc.)
• Summary report - provides reputation status in news, BBS, blog, search, or any web page