Travel and Hospitality
Reaching travelers in the digital era isn’t as simple as sending out postcards and email campaigns. Further, even after developing your profile online, the era of social media and user generated content has taken the brand management away from the hands of the marketers and into the hands of your own guests and vistors. With over 100 million blogs on the Internet and millions of BBS's (travel advice message boards), websites and review sites for travelers to choose from, the line between marketing and culture has become blurred. We understand the travel industry so we know how to create a presence for your travel brand in niche markets.
Our travel, hospitality and tourism focused solution is designed to provide you understandings about your industry sector. The SIP:Hospitality product along with our consulting services give granular insights in the travel and hospitality sector; these will help you understand where you brand position is within the digital world.
If this is your situation
- You want to understand the current and future competitive landscape in major domestic and international tourism destinations.
- You need to develop a comprehensive travel and hospitality online marketing strategy.
- You need to monitor the online comments and posts about your hotels or travel destinations.
- You have a new hotel, spa or F&B opening.
How SinoTech Group can help you
The SinoTech Group Hospitality & Leisure practice includes specialists providing research and planning services to assist clients with the development, strategic planning and promotion of destinations and attractions serving the travel and tourism industries.
With tourism professionals located throughout China and in major cities around the world, our teams distinguish themselves by their extensive regional market knowledge and their ability to apply that knowledge to local, regional and international digital marketing assignments. Our research capabilities, technical experience, specialized marketing skills along with industry knowledge, enable SinoTech Group to offer a highly specialized scope of online marketing services.
Offering a broad range of services to leading travel and tourism entities, our industry professionals provide research and services in the following areas:
- Destination marketing and planning
- E-strategy, planning and design
- Identification of performance goals and objectives
- Identification of target markets
- Integrated marketing services
- Market positioning
Innovation through experience
Our experienced teams of specialists are committed to serving the travel and tourism industries. We not only monitor the industries and their trends, but also help to shape them by advising you on innovative ways to grow your business. The expertise of SinoTech Group travel and hospitality industry professionals drives our analyses and conclusions, and helps ensure the marketing services we offer will be visionary, yet achievable to manage the myriad challenges you face.
