SIP:Enterprise is a social media intelligence platform that is built to provide understanding of both Chinese and Western sites. Without such a platform you are in the digital wilderness, unable to see and unable to know what is going on around you.
What are your customers saying?
As a leading or emerging brand, you live and die by consumer opinion. Before launching a new product, you conduct market research that will inform your strategy. When your product is on the market, you need insight into what your customers think of your offering. After going live with a campaign, you need to understand if your message is hitting home and delivering desired results. And during a crisis, you must assess the scope and impact of the public response.
In essence, having your finger on the pulse of what is being said about your company and products, and why, is critical to your success. You need to know what it all means.
Tap into billions of social media conversations for near real-time insights
To date, you’ve likely relied on traditional market research or first generation “buzz” tools to get at this information. But those methods tend to be time-consuming, lead to artificial results or don’t provide the depth of information needed to make meaningful business decisions.
The fastest, most reliable way to gain those insights is by understanding what the online conversation in social media really means for your brand. SinoTech Group’s SIP:Enterprise or SIP:Industry platforms provides near real-time market research that rapidly delivers a view of how engaged consumers truly think and feel about your brand and related themes. With these dynamic insights – which go far beyond what’s possible via basic social media monitoring – you’ll see better quality results, make smarter marketing decisions, and understand precisely how to respond to your prospects and customers.
SIP was developed by top engineers familiar with both international and Chinese social media. China has 475 million online users creating a wealth of content across blogs, microblogs and social networks *. Businesses leave China out of their social media marketing strategies at their peril. Through advanced proprietary technology SIP is able to monitor conversations and analyse sentiment in multiple languages. SIP can show you what people think of your brand irrespective of language or cultural differences.
SinoTech Group’s SIP:Enterprise or SIP:Industry platforms helps brand marketers uncover consumer opinions and insights about their company, brand, products, industry, and more. Get answers to key questions, such as:
- How do consumers in Asia and the West truly feel about your brand and products?
- What complaints do people have about your company or competitors?
- Why are consumers choosing another brand over your own?
- What do your advertisements and marketing really “mean” to people?
- What are the most important factors to consumers when choosing a product in your category?
- Who are the most influential individuals regarding your brand, category or topic of interest?
*CNNIC 27th Statistical Report on Internet Development in China, December 2010
