Product

Developed by SinoTech Group, SIP:Enterprise (short for 'Social Intelligence Platform') is a leading social intelligence technology for gaining insights and determining meaning from digital Media. SIP is a powerful tool for monitoring and analyzing overall online brand awareness and sentiment. It also provides insights into customer retention and loyalty through analysis of customer comments towards brands, products, services and sponsored events. Most importantly, SIP:Enterprise can provide these insights in multiple languages around the world. SIP:Enterprise can be licensed in two ways; directly by you (the customer) or through one of our Agency partners.

SIP:Enterprise can provide solutions in 5 key areas;

1. Online reputation monitoring

Discover who's saying what about you. We audit and monitor your brand reputation and image online by assessing sentiment, opinion, and word-of-mouth conversations surrounding your brands and products.

2. Crisis monitoring

In a world of non-stop communication, crises may flare up at any time. When you need to put the brakes on your next crisis, we can deploy specific crisis monitoring for you in about an hour. Crisis monitoring will keep you informed, in real time, about what's being said online.(There's an old adage which asks, "When's the best time to defuse a bomb?" and responds with the answer, "Before it blows up." The best time to defuse a crisis is before it blows up. Talk with us now so we can set up the ongoing monitoring you'll need to be prepared for that impending crisis.)

3. Consumer insight & market research

Have you ever used a focus group to help you predict the future? Now that so many people are publishing opinions online, you can tap into the power of spontaneous online focus groups any time.Our QA team use SinoBuzz combined with thorough human analysis to help you identify consumer opinions, habits, and expectations to drive innovation and product development.

4. Influencers & engagement

When you want to know who specifically is leading the conversations in your marketplace —those influencers who are advocates and those who are detractors, too— and where they're conducting those conversations, leverage our influencer research.Our influence scoring assesses the impact of their discussions on your brand image and gives your community managers the social data they'll need to engage.

5. ROI measurement

Before you launch your next campaign, product, or event, we'll help you set up the metrics you'll need to evaluate the results of your activities.We'll measure the impact and reach of your efforts and give you the data you'll need to assess the all-important ROI.

SIP:Enterprise Key Features

• Ability to add keywords you wish to monitor
• Monitor blogs, news portals, BBS, search, and any web page
• Manual or automatic assigning of keyword values
• Define relative importance of specific keywords based on where they appear (e.g. in a blog, news, or search, etc.)
• Summary report - provides reputation status in news, BBS, blog, search, or any web page

You can check out more information about SIP:Enterprise in the presentation below.