Digital Jungle releases an innovative hospitality mobile application - mGuest

Beijing, China – 15th Aug, 2011 – Digital Jungle announced today the release of an innovative hospitality mobile application called, mGuest. This mobile application was developed for 4 and 5 star Asian hotels; noting the uniqueness required in usability, navigation style and even the social media connections for this region.

Digital Jungle recognized a need to develop a cost effective and engaging mobile application for hotels in Asia. The hospitality sector is one of the most competitive industries in the World, the hotel industry is estimated to grow at a rate of around 15% over the next five years. In 2010, Asia-Pacific leads the hospitality market with an annualized RevPAR growth rate of 15.2%.

mGuest, now offers hotels the means to create deeper and more meaningful connections with their guests while they stay in the hotel or away. This is a new channel that can increase brand awareness of the property and brand; offers an online functional e-concierge service and even facilitate bookings and in-room services. “I am excited at the release of this new application for hotels. Not only because it provides functionality for hotels but more for the very real value it provides for guests staying at the hotel. Imagine being able to do 360o walk around’s of your room before check-in on the way from the airport or getting informed about a happy-hour happening at the bar while you are in your room. These simple things will make the guest’s stay a much more pleasant experience.” said Dr McDougall, CEO of Digital Jungle.

Extra features of mGuest include, social media integration with (i.e., Sina Weibo, Renren etc), venue check-in, group buying and even add-on modules such as Events and Weddings. Elegantly useful, this mobile platform allows hotels to quickly customize, manage and easily update their mobile applications from the Digital Jungle platform.

The mGuest application is available for iPhone™, iPad™ and Android™ platforms. For more information, please visit www.mguest.mobi.