SinoTech Group launches new social intelligence platform, gains early new clients

Beijing China – February 16th, 2011 SinoTech Group (www.sinotechgroup.com.cn) announced today the introduction of a new product named SIP:Enterprise.

SIP:Enterprise is the latest generation of social intelligence technology from SinoTech Group and replaces their social analytics platform known as SinoBuzz. This new SIP product has improvements in the areas of supporting additional languages, speed improvements and new data mining algorithms. SIP:Enterprise is able to monitor over 100 million sites accross the Internet and identifies all areas of interest. For example, a car brand maybe interested in undertanding who is ‘talking about their new car model in China in Chinese or what are the key topics being raised in relation to a competitors product. SIP unlocks digital information and provides insights to the brand marketers in understanding the digital perceptions of their brands and company.

A completely new aspect of SIP:Enterprise is the ability to purchase industry specific modules. SinoTech Group has currently developed, SIP:Hospitality, SIP:Tourism, SIP: Avaition and SIP: Cruise. These industry solutions have particular functions that are relevant to particular markets, such as score cards for hotels or destination index’s for tourism marketers.

“We are very pleased with the reception SIP:Enterprise has recieved and the feedback of our clients. Today we are seeing more organisations move towards using social intelligence within their marketing and comms teams and SIP is positioned as the ideal tool to support this. Further, having the likes of Tourism Australia and Western Australian Tourism using this platform gives us confidence in our industry approach to social intelligence solutions.” said Dr Matthew McDougall, CEO of SinoTech Group.