SinoTech Group Launches Digital Jungle to focus on Online Performance Campaigns

BEIJING, China, February 14th 2011 - SinoTech Group (www.sinotechgroup.com.cn) announced today the launch of their new digital agency, “Digital Jungle”.

Founder and CEO of SinoTech Group, Dr Mathew McDougall said “SinoTech Group has two strong areas of competence; digital agency services and social media intelligence technology and consulting. Therefore, given the strong growth experienced for both businesses in 2010, it made sense to separate these two lines of business so we can develop them under their own brands”.

Our new digital agency brand, Digital Jungle (www.digitaljungle.com.cn) will remain performance-focused and leverage social media marketing (SMM), search engine optimization (SEO), search engine marketing (SEM), digital strategy, digital PR, content marketing and web site design.
Over these past 4 years, SinoTech Group has acquired a range of global MNC clients across the travel, hospitality and eCommerce sectors. “These particular industry verticals showed the greater interest in performance based digital marketing campaigns but in 2011 we are expecting more industries to move towards outcome based marketing. Digital Jungle is perfectly positioned to address this trend”, said Dr McDougall.

Eamonn Leacy, Digital Manager for Global Blue added, “This move by SinoTech Group to develop their Agency brand separately makes complete sense. Over the past year, SinoTech Group has provided Global Blue with a broad range of digital marketing services and social media technology across our company in China and Europe. Therefore, having Digital Jungle, a specialist digital marketing company working with us on marketing and SinoTech Group working with us on Social Media intelligence makes it easier for our company to segment the work with these companies to achieve the best outcomes”.