SinoTech Group Announces Partnership with DTS

BEIJING CHINA, January 10th 2011

SinoTech Group announced today the appointment of a global cruise market representative – Doyle Tourism Services (DTS) to engage with the growing cruise market segment.

Founder and CEO Dr Mathew McDougall welcomed DTS to their partners program with the SinoTech group a performance－based digital marketing company headquartered in Beijing. SinoTech Group is known regionally as technology innovators in social media analytics, search marketing and affiliate marketing. These are all areas of marketing having increased impacts within the cruise sectors.

Dr. McDougall is very pleased with the signing of this representation agreement as DTS brings a wide range of international and cruise experience, business to business contacts globally as well as association experience.  “I am excited about entering into this first step to engage in a growing sector of the tourism market. It is now widely recognized that social media is having a significant impact on the travel and cruise tourism sector and this is the start of addressing this need for a greater social media and digital marketing understanding.”

Managing Director Richard Doyle considers this new partnership to be extremely significant as there are increasingly more travellers going online and sharing their experiences in both the Chinese and Western social media sites. For example, there are over 500 million Facebook users including over 13.5 million global cruise passengers, across the globe where travellers keep their online world updated about their travels. Blogs, followed by travel forums, are the second and third most popular online tools travellers used to share experiences. “With the increased popularity of social media and its powerful impact on sharing traveller’s experience, it is imperative nowadays for cruise and cruise destination marketers to learn how to engage with potential consumers by leveraging the social media”.