Social Media Marketing

SinoTech Group helps you build and develop online communities to promote brands, products and services in Web 2.0 sites.

social

Our services include:

  • Community Building
  • Conversation & Message Outreach
  • Promotion and awareness
  • Audience Intelligence
  • Market Research

SinoTech Group Approach

Social Media Marketing (SMM) combines the goals of internet marketing with social media sites like Xiaonei.com, 51.com, Tudou.com, YouTube, Facebook, Digg, Flickr, MySpace, and Google Groups, etc.

Social Media Marketing goals are different for every organization; however most activities will involve some form of conversation marketing to build ideas or brand awareness, increase visibility, or sell a product.

Social Media Marketing can be used for:

  • Brand Advocacy
  • Manage and Promote Community Based Interaction

We find that clients cannot reach their entire target audience by advertising on a single medium; we work with many Chinese and International clients within social media to increase their reach and improve their share of voice.

We deliver effective digital marketing which connects brands with audiences through:

  • Community: Aggregated audience segments
  • Conversation: Engagement via messaging [txt/vdo/photo]
  • Connections: Direct reach to audiences

How can SinoTech Group help you?

Through clear goal definition, comprehensive customer profiling, thorough web channel assessment, and innate creativity, our Social Media Marketing campaigns adhere to the same strict strategy for success we bring to all of our programs: scientific rigor matched with striking creativity. Our clients value the regimented approach we bring to the often chaotic and free-ranging world of word-of-mouth.

SinoTech Group begins with in-depth research of customer profiles in order to spotlight relevant online communities and key market influencers. Keeping our target in mind, our team develops the creative assets, viral applications and outbound messaging strategies that foster awareness, evangelism, brand advocacy and conversion.

SinoTech Group SMM Workflow

  • Segment Audience [attach weight for targeting]
  • Create profiles within segments
  • Segment campaign activities
  • Create messaging relevant for segments
  • Identify social media platforms for profile groups
  • Initiate conversation/activities in social media platforms
  • Monitor responses to conversations/activities
  • Generate reporting

How we measure value (ROI)?

SinoTech Group enables you to monitor your presence in communities, BBS and forums through our SMM update system where you can view report for your campaign.

 
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