SinoTech Search’s search engine marketing (SEM) services will make your site more practical, more accessible and more frienuly to the search engines in order to promote your online business and increase your sales, provide useful information and resources, and to help you earn more money by taking advantage of search engines.

Almost all corporations today have a Web site and most of them are found online initially through search engines. So can you really afford not taking the advantage of SEM techniques to improve search engine visibility?

Probably not! That’s why SinoTech Search should help you:

• Optimize your website to ensure a high ranking in search engines.
• Build incoming backlinks to your website, to improve rankings.
• Analyze your business, your target market and your competition to identify the best keyword "opportunity areas" for your website.
• Manage your pay-per-click campaign for paid search engine placements (sponsored search engine results).
• And more & help

SinoTech Search follows a four fold process to manage your PPC campaigns efficiently

• PPC Keyword Research
  We provide a disciplined PPC keyword research and website analysis using our own technology to prepare a list of core keywords that best describe your business, products or services.
• PPC Bid Management
  Our Search Marketing consultants have the expertize to bid on keywords using SinoMaximizer (r) that deliver excellent return on investment and conversion metrics. The bids are monitored and effectiveness of each targeted keyword is reviewed regularly.
• PPC Copywriting
  A compelling Ad copy is integral to your PPC campaign. It can either encourage customers to buy from you or shop with your competitors instead. Our qualified consultants create an effective PPC Ad copy that attracts, informs and converts.
• PPC ROI Tracking and Analysis
  Your campaign delivery manager provides periodic reports that demonstrate ROI rate, as the campaign progresses. In case, the PPC campaign is targeted towards generating leads. Reports are furnished accordingly.
• Search Engine Management
  We have an experienced team of dedicated professionals and campaign managers to launch, deploy and maintain Baidu, Google Adword and Yahoo! Campaigns effectively.

Why Hire a Professional for SEM?

Search engines use complex, secret and have ever-changing mathematical algorithms to rank sites. Each of them determines how search results will be ranked (or indexed) on their search results pages. There is no “one size fits all” formula to high search engine rankings on the major search engines. To make matters worse, the algorithms used to rank sites on each search engine will periodically change, making past SEM work obsolete. Hiring an SEM professional rather than doing it yourself offers the following benefits:

• Professional search engine marketers can find out what tactics will help you rank well easily not only for one search engine, but for all the major search engines.
• SEM professionals can tell you how to avoid or reduce risks of having your site penalized by Baidu, Google or other search engines.
• Professionals stay on top of SEM industry news, and will be some of the first to know of recent or impending changes, and can coach you on those changes and how they apply to your website.
• SEM efforts, such as link-building, can be time-consuming, and outsourcing the work to a professional allows you to commit more of your own time to billable client hours or development hours on your websites.
• They know how to research and target the best keyword phrases for your website, audience, and traffic- and conversion-building needs.