With the proliferation of blogs and forums there has never been a more important time is to engage in Online Reputation Management

As consumers and businesses are shifting their research for products and services to the web monitoring, for bad press is becoming a growing necessity. What consumers, clients and industry analysts are publishing online about a company, brand, and even company employees, is quickly and easily indexed by search engines and retrieved by the general public that is doing research.

Today it is very easy for anyone to publish information - negative and positive - on blogs, opinion forums and review web sites therefore companies need to be informed immediately when a negative or untrue post, article or review appears so that they can react in a proactive manner to protect their reputation, brand and revenue stream.

The most common reputation management problems come from (ordered by least to most severe):

• Squatted usernames
• Squatted domains
• Doppelgangers
• Job changes
• Name changes
• Negative comments
• False information
• Fake profiles
• Trademark infringement
• Bad news coverage
• Legal documents
• Complaint sites
• Competitor attacks
• Hate sites
• Personal scandals
• Corporate scandals
• Industry perceptions

Monitoring and Tracking

By actively monitoring the conversations that are taking place online, companies can get a good sense of what consumers, clients and industry analysts are saying about their products, services, employees, the competition and track all other related content that is published online. Monitoring user generated content online not only informs companies on what people are saying about their brand and company and what is happening in their industry, but it also helps in gathering competitive intelligence.

Monitoring what people are saying online is crucial to protecting a company's reputation. Search engines, especially, have become dominant reputation aggregators of online forum posts, blog posts, online user reviews and flame sites, because they often give immediate visibility to content that is created with those tools.

SinoBuzz for Monitoring and Tracking

Using SinoBuzz, your company has the means to capture, understand and act on the online “conversations” that are occurring about their brand, products and services. Online monitoring typically includes tracking company name, product names, brand names, employee names, competing brand names, industry terms, as well as general industry news.

SinoBuzz can be used to monitor the content that is generated by the general public. SinoBuzz can be used to:

• Reputation Management - Monitoring and Tracking

SinoBuzz includes monitoring of new entries and comments or changes to existing content across all digital channels (Blogs, News feeds, BBS, Social Networking Sites, Search Engines, Micro-Blogging platforms etc). It is cruciall that you are alerted to a reputation threat within minutes or hours of their creation.

• Search Engine Alerts

Search Engines have massive reach and the ability to consolidate information. Therefore it is crucial to actively monitor the top organic search results with the leading Engines here in China and abroad; Google, Baidu and Yahoo!

• Message Board Monitoring

Forum posts at a large variety of online message boards and forums can be tracked through SinoBuzz to provide relevant information quickly when important forum threads are posted.

Next Steps

SinoTech Groups’ experience and expertise in search engine marketing and optimization, online PR and social media marketing can help companies with monitoring, evaluating and responding to consumer feedback and consumer-generated media. Our Online Reputation Management Services are managed by our online marketing specialists who have years of experience in online advertising, PR and search engine marketing. A customized Online Reputation Management program typically includes:

• Consulting and client needs analysis
• Online reputation audit
• Strategy setting with goals and objectives
• Implementation plan
• Review of the corporate web site content
• Organic search engine optimization (SEO), including web site content development (text, video, images), keyword optimization and link building
• Online press release distribution
• Blog marketing (blog posting and commenting)
• Social media marketing (establish profiles at Google, social network sites, social news sites, video photo sharing sites)
• Selection and installation of monitoring tools
• Data mining
• Reporting and evaluation
• Continuing online monitoring and reputation management

   

Find out more

For a sample SinoBuzz™ Report and demonstration of our services, please email us at info@sinotechgroup.com.cn