Industries

Specific industries that are strongly impacted by the online conversation in blogs, discussion forums and other social media includes:

• Automotive
• Computer & information technology
• Consumer electronics
• Higher education
• Financial services
• Fashion & accessories
• Food & nutrition
• Governments & public services
• Mobile phone & telecommunications
• Fast moving consumer goods (FMCGs)
• Media, games & entertainment
• Pharmaceutical & healthcare
• Travel industry

Please read below for more information about how brand monitoring may apply to some example industries.

FMCG Industry: Monitoring Analysis and Assessment

SinoTech Group can conduct long-term monitoring of Internet reputation relating to its brand, offering, and competitors; An analysis of online buzz volume, topics of interest and sentiment of consumers and prospects allowed us to identify communication opportunities and product promotion strategies.

Telcommunications Industry: Campaign Support

A Mobile Carrier could be planning a new handset (phone) to be released.

A search for Nokia or Sony-Ericsson in any blog or discussion forum brings back 10s of thousands of results. These are blog postings by consumers who unpaid and unprompted place their honest opinions for the world to see. Consumer awareness of new innovations is substantially impacted by information available online. Increasingly consumers make their decisions based on what they read in blogs and discussion forums.

SinoBuzz can used to assess the efficacy of a PR launch campaign via online monitoring. SinoBuzz would highlight the communication barriers during the campaign and then the consultant using the platform could make optimization recommendations.

Consumer Electronics: Strategy Formulation & Execution

A new gaming console is about to be launched. By monitoring social networks, blogs and online discussion forums, SinoBuzz can help companies stay close to consumer opinion and make better marketing decisions. This provides the Marketers with valuable insights and suggestions relating to this target consumer. The campaign is then aided with this information to assist in strategic planning and execution of PR, marketing, research and other marketing activities.

Travel Industry: Brand Protection

The growth of blogs and other social media in the travel industry has been phenomenal. TripAdvisor.com alone has more than 4 million unbiased reviews and opinions covering 200,000+ hotels and attractions with nearly 20 million unique visitors a month. Such review sites coupled with millions of travel blogs and discussion forums constitutes a vast repository of conversations and insights available to companies. In this ferociously competitive market it pays to know what is resonating with both business and holiday travelers.

Just imagine what would happen to the travel sector in China if hit with; a swine flu outbreak, a crashed airliner or even a case of food poisoning at a International Hotel. However, with SinoBuzz, there is a continuous monitoring that will provide crisis detection to help the client uncover any potential Branding crisis, or understand the consumer sentiment, discover communications barriers, optimize the campaign, and in general mitigate the risk of the crisis spreading further.