It takes a host of talented people to run a successful digital marketing company. It takes graphic designers to visualize the story. Writers to write compelling content. Solution partners to explore different channels and types of data. Business analysts to manage the technologies. Web developers. Project managers. Social media gurus. And, of course, fearless leaders.

At SinoTech Group, we all have one thing in common, though. We're people who have passion, a fire in the eye and love using data together in meaningful ways. We aren't afraid to face the truths that data reveals, even and perhaps especially when the results are surprising. Rather than fear the liberation that comes from data-driven decision-making, we embrace it! Because at heart, we are and always will be a company that love numbers.

Please find some of our fearless leaders below.

Dr. Mathew McDougall – Executive Chairman & Chief Executive Officer
Dr. Mathew McDougall is recognized Worldwide as a leading expert in Interactive Marketing and online analytics. He brings 18 years of professional experience in the Internet, wireless, new media, and software sectors. He has done business internationally in 12 countries and is a seasoned executive in strategy, international sales and marketing, and general management. Dr. McDougall founded the SinoTech Group of companies in Beijing in 2007. Dr. McDougall holds a Masters degree from Westminster University, London and a PhD from Queensland University of Technology, Brisbane.

Dr. Grace Pan – Chief Strategy Officer
Prior to joining SinoTech, Dr. Pan was Head of Travel & Leisure Research of Nielsen China for over 3 years.She is a well-recognized expert on the China tourism industry encompassing travel, hospitality, entertainment, events, media, retail and finance. Previously, Dr. Pan had nine years’ experience in China outbound travel research, leading major projects in conjunction with numerous business partners. She is widely referenced and published, and has been featured as a keynote speaker at many Asia-Pacific tourism industry conferences. Dr. Pan holds a Ph.D in Tourism Marketing from Griffith University and a Master of Business (Research) from Queensland University of Technology.

Mike Pereira – Chief Operating Officer
As Chief Operating Officer, Mr. Pereira is responsible for operations, product development and product marketing. Mr. Pereira is a seasoned media executive, having worked for the past 20 years in leading corporate strategy and operational planning in the Internet publishing sector. Prior to joining SinoTech Group, he held senior positions at the World Bank, Development Gateway, and Scholastic Inc. Mr. Pereira holds a Masters in Public Administration from Harvard University's Kennedy School of Government.

Yuan Zou – President, Biz Dev & Sales
As the President of Media Consulting, Ms. Zou is responsible for managing all sales and business development efforts in SinoTech Group. Prior to joining SinoTech Group, Ms. Zou was with Swiss based media group, PubliGroupe, and was sent to China in 2006 to develop the consulting business in the local market as Managing Director. Ms. Zou was also previously with the strategy practice of Accenture in Los Angeles, where she led a number of client projects in the mobile data and ebanking sectors. Ms Zou holds a MBA degree from the University of Cambridge in the UK.

Laker Chen – President, SSA (Search, Social & Affiliate)
Mr. Chen is recognized as a leading expert in China search engine marketing and online interactive advertisement. Mr. Chen has 8 years of professional Internetexperience in China covering production, sales, general management and strategy planning perspectives with the largest leading Chinese Internet companies including 263, Tencent(QQ), Yahoo! and Alibaba. Mr. Chen sits on the Company Board of a number of Chinese Internet start-ups.

Ellen Tien –Vice President, Consulting Services
Ms. Tien is responsible for Agency Partner Management. Ms. Tien is a seasoned media executive who has worked for the past 15 years in PR, Media and Internet. Prior to joining SinoTech Group, Ms. Tien led the Digital Consulting practice at Oglivy in China. Previously, she worked in Yahoo!  Taiwan. Ms. Tien holds a Masters degree.

Rocky Yang –Vice President, Engineering
As VP Software Engineering, Rocky Yang draws on 8 years of experience in data analysis, formal software development methods and software process assessment. Mr Yang has been researching Internet and digital marketing technologies, while leading a technical team to architect and build systems such as ad serving, web analytics and reputation management. Mr Yang graduated from Beijing University of Technology with a Master Degree in Software Engineering.