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The Future of Advertising - Arriving at the crossroads
Digital Marketing Inner Circle 14 Feb 2012 | 8:38 am
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There is a war taking place in online advertising, one that will determine what the industry will look like for years to come. This battle is being waged on multiple fronts, but the outcome will be based on a couple[…] -
Getting into the LEXUS CT200h Social Media Award Ceremony
Digital Marketing Inner Circle 13 Feb 2012 | 3:38 pm
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On Friday I got a chance to join in a fantastic Award Ceremony for the LEXUS CT200h - this highlighted the end to our 4 months social media competition where we our winner got the prize of a Lexus CT200h for a[…] -
Digital Campaigns in the Chinese Auto Industry
Digital Marketing Inner Circle 11 Feb 2012 | 11:25 amThe car market in China is understandably massive, with a population of around 1.4 Billion. To give you an idea around 15,000 new cars go on the road in Beijing each week, over 700,000 new cars hit the Beijing streets[…]
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Online Community Management - Just bloody hard work!!
Digital Marketing Inner Circle 29 Jan 2012 | 10:08 am
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When you start out developing an online Community you always underestimate the work effort required to build and maintain not just content but encouraging people to engage and participate.
I wanted to reflect on this given my interest in[…]
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