Social media is changing business

A brand is now defined as the sum of all conversations taking place around it, and it’s happening regardless of whether or not we participate in the dialogue.

Founded in 2007, SinoTech Group was created with the idea that companies need to be listening to the social web in order to effectively participate. Intelligence about online conversations is critical: companies need to know what’s being said about their brand, industry, and competitors online. So, we built a listening platform designed to help companies do just that.

But listening is just the beginning. Businesses need to measure, analyze, and report on their social media efforts. They need to engage. They also need the tools to engage with their communities online. SinoTech Group provides the ability to do it all, and to incorporate all the areas that social media ought to touch: customer service, sales, public relations, marketing, and management. Check out a bit more about our capabilities over here.

We’re an entrepreneurial company with deep business experience, so we’ve created our platform with your needs in mind. We’re passionate about listening to our customers and community, and making the social web as integral a part of our business as we believe it should be for yours.

Thanks for being here. Let us know how we can make SinoTech Group a powerful platform for you.

What is Social Intelligence?

SinoTech Group's social media monitoring software helps businesses listen, measure and engage in conversations across the social web. SinoTech Group’s software platform tracks mentions across over 120 million social media sites and sources. Clients explore real-time results on an interactive dashboard that provides meaningful and actionable insights for their business, and act on these insights using SinoTech Group’s Engagement Console. Learn more about SinoTech Group's social intelligence software.

How do customers use Social Intelligence?

Some common uses are for SinoTech Group include: Brand Management and Monitoring, Sales and Lead Generation, Social CRM, Customer Service Outreach, Competitive Intelligence, Understanding Industry Trends and Crisis Management. More social media case studies.

Who uses SinoTech Group's social intelligence software?

SinoTech Group currently has over 600 client profiles from a variety of industries – hospitality, avaiation, travel, consumer packaged goods, agencies, technology, healthcare, non-profits, manufacturing, consulting, and many more. Our client base spans the globe. Client size ranges from smaller regional businesses to global corporations and all sizes in between. Some of our clients include Blackberry RIM, Australian Tourism, Mondail Assist and Global Blue. Explore companies using social intelligence.

Fast Facts About SinoTech Group:

Founded: 2007 by Dr Mathew McDougall
Number of Employees: As of Jan 2011, SinoTech Group has over 35 employees
Management Team: Dr Mathew McDougall (CEO) Mike Periera (COO) Yuan Zou (President)
Location: Beijing, Shanghai, Hong Kong, Sydney
Company Type: SinoTech Group is a privately held company.
Products: Social Intelligence Software - SIP: Enterprise
Industry: Software as a service, Social media monitoring, social CRM, media monitoring.

Where to find us online:

Social media blog
SinoTech Group on Twitter
SinoTech Group's Facebook page
SinoTech Group's Slideshare page
SinoTech Group's Sina Weibo page.